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izemu by Problem solving designer who loves doing wild experience Ivan Yahya Adhiteja. As Bachelor of Design, he loves to create

Problem solving designer who loves doing wild experience

Ivan Yahya Adhiteja. As Bachelor of Design, he loves to create products to solve his own everyday problem. He is believed that there are other people in this world share the same problem. Inspired by everyday objects and many daily problems, Ivan decided to offer solution through his work which simple, yet always have a twist of innovation in every design.

 

Jill Shoe Rack, Jack Stool and Shima Stool are the “you must have” items. Jill Shoe Rack has a unique way to store your shoes by just slipping them through the gap on the rack. The idea appeared when Ivan was sun-drying his sandals on a boat in Ujung Kulon. He saw a gap on the back of the bench while sitting behind it. He slipped his sandal through the gap, had his sandals dried and the design story began.

 

The inspiration of Jack Stoolis an audio jack. The feet of the stool is detachable and the way it is assembled is imitating how an audio jack is inserted into an audio device. And there’s an interesting story about Shima Stool. The idea of this boxy stool emerged while Ivan was thinking really hard about a flat-pack stool design and he craved for a box of cold sweet tea (I guess Indonesian will know what Ivan’s meant). After more than 32 failed prototypes, Shima was launched in 2013.

 

Life can’t be more simple and fun. Find Ivan’s creation only at PAYU, grab it fast before anyone else does. You will fulfilled and having good experience while have them with you. Enjoy!

 

"I want them to feel proud owning my designs, enjoy the innovation and have great experiences while using it"

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